Who is your ideal customer? Don't say "anyone" or "everyone," - because if that is your answer, you NEED to read this! While it’s...

Social media is an important marketing tool for any small business - and Social Media Simplifier specializes in Small, Local businesses...

Is Social Media Simplifier scared for the businesses that it represents? No. Obviously, it just stinks - but it isn't the first time that...

When I develop a Social Media plan with a client, it always boils down to 3 things: 1) First - who is their very favorite customer -...

Start with Facebook - this is where i start because MOST of your prospects are already there and you probably are, too. Create a business...

Craft a headline that is a sentence using your SEO word Consider using emotional words in your title Create solid content. Include a...

First, thank you for all your condolences; we weren't expecting to lose my husband's mom - it came out of the blue. When the elderly...

It might feel not GOOD to throw up a Facebook page or a Website because it isn't perfect. I would rather that you get your business out...

Here we are at the end of 2017 - a full five years has past since we opened doors with a dream and drive. THANKS for joining SMSimplifier...

Wendy Craighill (that is ME!) is founder of SMSimplifier, a go-to service for businesses seeking guidance in online marketing and...

How about a New Year's RUN? Sure - only $25 and you can do it in PJ's or never change out of your formal wear (and it is a nice, easy...

A wise man told me, if you sell and you do your job RIGHT the first year, you'll never have to cold call, again. There is some truth to...

I love seeing brands focus on rewarding current customers (and create new ones in the process!) by having a catchy little contest - the...

Capitol Pancake is run by family, for the families in Williamsburg. But, that doesn't stop the tourism industry from recognizing this...

If you are already a runner, why would you want to join a club? If you are thinking about running, why would you want to join a club of...

Newport News is lucky to have the best steaks and fresh-cut fries at a friendly, family-friendly and family-owned pancake house. LUCKY....

I have the honor of working with a cleaning company, here in Williamsburg, that gives back, does whatever needs to be done and does it...

Onboard the FUN BUS, children can climb on shapes, jump on a trampoline, flip on a parallel bar, karate chop a punching bag, climb across...

Tidewater Striders are having their 3rd annual run on New Year's Day -- join us at 10am New Year's Day for a 5K at Mt Trashmore. Race...