Drive More Sales through Brand Loyalty

Brand loyalty is a business driver -- in other words, a 5% increase in customer retention can lead to a 25% increase in profits (reports Bain & Company).

• Share your brand value and your company’s mission statement as part of your “advertising.”

• Your brand needs to step into your customer’s shoes and empathize with what they are thinking about and talking about.

• Engage with your fans and learn what they want and need and be willing to tailor your strategy as it changes

• Identify shared values with your fans by clearly communicating your brand's commitment to a higher purpose.

• Be consistent with your messaging – across all channels, to include newsletters and emails.

• Provide timely customer service – and message back, quickly, when there is a problem. This builds brand loyalty that keeps relationships strong – and customers coming back and prospects watch this kind of communication. 71% of customers end relationships because of poor service, according to Kissmetrics.

By getting to know your customers, engaging with them and offering great customer service, your business can create strong brand loyalty. And GROW. We all want that, don't we? If you want your business to grow, spend time with Social Media - if you don't have time, hire us. 757-328-8884

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