You could buy the book, Hug Your Haters, by Gary Vaynerchuk, in fact, I encourage you to.
But, the advice I give my customers all the time is the premise of this book: “Customer service is the new marketing."
Haters are not your problem…ignoring them is.
The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more publicly than ever. Don't use yesterday’s techniques to try to satisfy today’s customer expectations.
Turn bad news good with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you do have haters — and you can’t afford to ignore them. Embrace complaints - quickly.
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