First off - Social Media Simplifier doesn't place ads. Let me get on a soap box for one moment. Don't boost anything, until you have engagement (and make sure to ask something in your post). And Boost should include people who like your page and their friends. That is how I engage after we have an audience. BUT....before we have an audience, we target. Sometimes that works in gaining new LIKES, but....why do ads get denied? Here is why (according to Social Media, Today) that they are getting denied.
"Race
Approved: Meet Hispanic men online now
Approved: Find black singles today
Denied: Meet other black singles near you
Religion or Philosophical Beliefs
Approved: Date Christian singles
Approved: Looking for Buddhists near you?
Approved: Meet Hindu singles online now
Denied: Meet other Buddhists
Denied: Are You Christian?
Age
Approved: Meet Seniors
Approved: A service for teens
Denied: Meet other Seniors
Denied: Meet other Buddhists
Sexual Orientation or Sexual Behavior
Approved: Atlantis Gay Cruises
Approved: Gay Dance Clubs
Approved: Gay Dating online now
Denied: Are you gay?
Denied: Meet other lesbians now
Gender Identity
Approved: Come meet transsexual singles
Approved: A monthly meetup for trans persons and trans allies
Denied: Questioning your gender identity?
Denied: Meet other trans women at our monthly meetup
Disability or Medical Condition
Approved: Bulimia counseling available
Approved: Depression counseling
Approved: New diabetes treatment available
Denied: Do you have diabetes?
Denied: Depression getting you down? Get help now.
Denied: Treat your anxiety with these helpful meditations
Financial Status or Information
Approved: We have financial services to cover every financial need.
Denied: Broke? Bankrupt? Check out our services.
Membership in a Trade Union
Approved: Be a part of our Union today
Denied: Dislike your Union red? Join our union today!
Criminal Record
Approved: Services to clean up any previous offenses
Denied: Are you a convicted felon?
Name
Approved: We print customizable t-shirts and sticker with your name
Denied: Billy Taylor, get this t-shirt with your name in print
Denied: It’s a Billy thing (if their name is Billy)
As you can see from the above examples, Facebook really doesn’t want you to use anyone’s personal traits against them in the name of business. I find that very interesting considering the level of targeting that's available.
So how can you make sure your ads get approved? Follow these guidelines:
Avoid using the word “you” - This explicitly implies that you're trying to single the recipient of the message out
Focus your ad content on the product or service you're trying to advertise - Talk about the benefits and value
Avoid using the word “other” or “others” - This indirectly groups users with other users just like them
If your Facebook Ads get denied for being against the platform's advertising politics, don’t panic. Take a breath and rework your copy to ensure that you aren’t unintentionally singling out users based on personal attributes."