So….you are just starting out – and you want to know only what you HAVE to do to open the perfect business. Social Media? Which sites ? ALL of them? A website? How much should it cost? Do you need to hire an expensive firm? Should you do it, yourself?
How consistent should your “branding” be, when starting out? Do you need a logo? How much should it cost? Can you change it? OH YEAH – and you have no money for this marketing thing – you used it all just opening the doors.
Let’s start here – be consistent -- FROM THE START.
You want to be recognizable – from the tag line, to the colors, to the face of the business (typically that is YOU – the owner who is reading my blog!)
Pick a color (or up to 4 colors) that makes you happy or have SOMETHING to do with the trade/business you are in. Use the consistently. When you get a business card, use those same colors. When you design your website – you got it – use those colors.
Develop something called an elevator pitch. It means that you have 10-30 seconds to explain what you do. It COULD be a name (A/C and Repair), but it might be more. It might be your TAG LINE – we help all the people in Williamsburg keep cool all summer and warm all winter – we work 365 days a year – maintenance AND emergency service. We get calls 24 hours a day. Simple (and what you do that is DIFFERENT – we call that your differentiator) and how you HELP (meet a need, not just what you sell).
Logo? Not so important – what IS important is the ‘theme’ of colors or ideas and what sets you apart. Then, start talking about that.
If you have more questions, just comment or give Social Media Simplifier a call: 757-328-8884