I don't think every business should have a Facebook business page
but you need to have SOMETHING
If you have a “social” business open to the general public, you should be on Facebook. Examples are handimen, bookkeepers, amusements, family restaurants, auto mechanics, writers, artists, designers, business services (catering, powerwashing, landscaper, dog walkers, house cleaning, carpet cleaning) ice cream shops, pancake houses, preschools, churches, orthodontists, and birthday-party venues. Reviews on Facebook tend to come from people who like your page, so they really help you get found and help your Google Ranking.
Some pages haven't been as successful at growing and gaining reviews and engagement - my list includes life coaches, travel agents, therapists, or real estate agents. These tend to have less success in attracting a public fan base. If you choose to have a Facebook page, do not expect many user generated comments or interaction. People value their privacy.
BUT - there are advantages of a Facebook Business Page
Check Ins and Reviews and Comments Rank well in Google
It is a great forum to answer questions from your fans - everyone is watching
You can share new products, services
Inexpensive way to announce sales or special events
What do you get from SMSimplifier's Service
Logo, hours, location, link to website
Profile picture and cover photos updated every couple of months
Facebook Business Page Monitoring
Answer fan questions (forwarding on, if needed)
Respond quickly to compliments, complaints
Delete inappropriate posts
Post updates with the latest photos, awards, good news
Payable monthly
