When I coach, I usually start with email marketing or Facebook or blogging. Choose ONE channel and learn how to engage, create, write and be consistent before you add another channel.
It is better to manage one social media site really well than to stink at 3 or 4. Most social media sites take time to learn and lots and lots of time to manage. So, pick one or two social media platforms and do them well. Once you have that down add a second, third and then maybe a fourth, but do not try to do everything or you will end up doing none of them well.
SMSimplifier would love to shorten the learning curve on your path to social-media success. If you want coaching or for someone to do it FOR you, let's talk: 757-328-8884