If you have a website - awesome! Good start having a Mother Ship! That website needs to stay updated with summer hours and upcoming events and programs (for two reasons- the first being that Google likes your website to be updated frequently and the second being that you want your web presence to be truthful!)
Next step - you need to go beyond just having a website to effectively implement an online presence. Create a strategy to plan, build, and launch a successful online presence that creates a brand, communicates in a personal, caring way with prospects and connects the people of your group/church in a new way. With people living a big part of their lives online, what does this transition to an online world mean for a non-profit or church? You need to consider engaging your audience online FIRST - extending your reach beyond fundraisers or Sunday services.
In other words, you need to expose your audience to your message BEFORE they donate or visit your church. Want to learn more about how SMSimplifier can help? Let's talk! 757-328-8884