I love following Social Media Examiner and they just released their 7th annual social media marketing report. They used feedback from over 3700 marketers to get tips on how to use social media to grow your small business, in Williamsburg!
Social Media Marketing Increases Your Exposure
Over 90% of marketers say their social media efforts have generated more exposure for their businesses and with over 2 Billion active social media accounts (note: 47% of this figure is on Facebook) you can see the potential! • Use high-quality content, photos or videos (that might be shared) • Boost (pay money to get it in front of more people) an informative Facebook post - using a target audience. • Use hashtags on Twitter to increase the reach of a tweet.
2. Social Media Increases Traffic to your Brick and Morter Location
Over 81% of my small businesses find that increased traffic occurs within 90 days of a marketing campaign. This happens with as little as 6 hours per week invested in social media marketing. • Include your website URL as part of your "about us" on all your Social Networks. • Post your blog articles to your Social Networks with a link back to your Website. • Add social sharing icons to all blog posts. (you want your content to be shared)
3. Social Media Developes Loyal Fan
Contests and Reviews GROW your fan base and make them loyal. These fans need to Like, Comment and Share (or Numbers 1 & 2 won't occur) • Ensure that your page and personality is "human"
• Be fun and engaging content • Answer questions, aknowledge comments and Be There for them • Engage with your fans
4. Social Media Provides Customer Insight
Facebook Audience Insights offer an overview of the demographics, trends and purchase behaviour of users across Facebook.
Use Twitter Advanced Search to find information on people talking about your business.
5. Social Media Generates Leads
Contests or Gifts (in exchange of Sharing or giving up their email address for your email campagns) is a surefire way to generate leads - works every time (please sffer a gift that is related to your industry so you'll be more likely to attract people who are genuinely interested in your product)
6. Social Media Improves SEO (Search Rankings!!!!!)
Social media is an essential part of search engine optimization. Here is a brief and basic example of how Social Media helps SEO.
You post engaging content on your Facebook page.(and it gets shared)
Your page gets popular with more engagement.
The search engines pick up the activity on your Facebook page and your informative content.
Your website starts being viewed as relevant and authoritative.
Your website and its informative content start appearing higher in the search rankings.
TaDa! You are moving and shaking! Need help? Purchase a package and let's get started. Got more questions? Visit our Contact Us page and ask away!