Pinterest is my latest love. Love the creativity. Love the graphics. Love the story that the Pin needs to tell BEFORE you open the Pin up for comments. Sommer, my partner that does most of the graphics says that Pinterest is like coloring for grownups. I have to agree. What does a Pinterest account NEED to improve SEO (Search Engine Optimization) and improve Search Ranking?
Board search ranking includes
Board name and description– Board categorization– Repins from the board– Number of followers and quality of those followers– How active the board is– Who the board creator is and his/her profile search ranking
Pin search ranking includes
Pin description text matching– Board the pin belongs to– Number of repins– Who pinned it and his/her quality signals
Pinner search ranking includes
Name– Number of followers and the quality of those followers– User activity (including frequency of pinning)– Social connection (e.g. if I follow the Pinner, they’ll show up higher)– Verified domain
Always, Always, Always point back to your own website with your Custom Pins.
We do custom Pins for our customers. Check out what we are doing for our clients, on Pinterest! Are you using Pinterest for your business? And what is your business?